YourNews Franchise
How to Become a YourNews Affiliate
YourNews is licensing LOCAL TERRITORIES to qualified individuals, partners, factions, or businesses that possess the determination and dynamism to be YOURNEWS PUBLISHERS.
Once the decision is reached to become a Publisher, a Territory is chosen.
This is based on:
- The Publisher’s territorial relevance;
- Aptitude;
- Credentials; and
- Penchant towards location.
- Aggregating local content;
- Driving local readership;
- Selling local, regional and in selected circumstances, national advertising to sustain it.
Objective and Revenue Potential
- Cultivate his or her territory, propelling it from a zero revenue base to a flourishing marketplace;
- Attaining the maximum amount of revenue that is capable of being engendered out of that market.
The Publisher keeps a substantial percentage of the revenues, making this an exceptionally advantageous and lucrative opportunity.
How the News Business Works
The common goal of all news media is, to build an audience by providing people with relevant information and content. News and information is generated in the form of press releases, reports, journalists, and now because of technology the average citizen. Television is restricted by time and newspapers are restricted by space. Because of our proprietary geo-targeting technology we can publish everything that is relevant to any given user. On a global scale, people are interested in certain types of content with different interest groups, lifestyles and demographics gravitating to information relevant to themselves, fostering “community.”
- What is happening in their community;
- Their neighborhood;
- Their local schools and local government.
For local information and events they turn to all manner of media outlets; television, radio, newspapers and magazines. Local media outlets attract audience share by tailoring material to the interests of their particular targeted audience segment. Once audience share is sufficiently established, media sources are able to sell advertising to businesses interested in reaching their respective targeted audiences.
The Industry
December 2008, The Christian Science Monitor becomes the first national newspaper to drop its daily print edition and focus on publishing online.
December 2008, Detroit Free Press Drops Publishing to three days per week. Tribune, Co. files for bankruptcy protection.
October 8, 2010, Newspaper print’s revenue declined another $9.9 billion.
At least 120 newspapers in the U.S. have shut down since January 2008. More than 21,000 jobs at 67 newspapers have vaporized in that time.
The YourNews Business Model
What Makes YourNews Better?
What Makes YourNews Better?When a first time user comes to the site, they enter their zip code and their local edition appears on the screen, at which point YourNews plants a cookie on the visitor’s computer, identifying this as their ”Hometown Edition.” The second time the reader enters YourNews they are taken directly to their “Hometown Edition,” which is the town they live in. Users also have the ability to visit, as well as «re-home,» any of the different 70,000 editions anywhere in the US.
This proprietary, database-driven, geo-subject information management system enables effortless scalability; this is much different from all traditional information management and search engine technologies currently in use on the web. Most search engines simply aggregate web sites linked to a central source. They can be conceptualized as a single-level, horizontal search methodology, where the results are simply direct links appearing in response to a subject or keyword search. YourNews’ hyper-local geo-subject model, however, through the use of a complex arithmetic algorithm, enhances advertising capability by enabling the targeting of tightly defined geographic areas and subjects.
Why YOURNEWS is a Tremendous OpportunityYOURNEWS is an emerging growth company in the most dynamic sector of the US economy and Market Conditions are perfect. Trends prove the newspaper industry is rapidly changing.
- More Affluent;
- Younger;
- Better Educated;
- More likely to make a purchase online;
- Newspaper readers are seeking local news.
